Selling to businesses online is fundamentally different from selling to consumers. We've worked with numerous B2B companies and understand the specific requirements they face.
One of our wholesale clients (we can't name names due to confidentiality) came to us because their previous ecommerce solution was essentially a consumer shop trying to handle business transactions. Their customers needed company accounts with multiple users, approval workflows, and customer-specific pricing. After we rebuilt their platform with proper B2B functionality, their operations became significantly more efficient and customer satisfaction measurably improved.
What makes B2B ecommerce different?
If you're selling to businesses, you likely need specialized features like:
- Customer-specific pricing - Implement unique pricing structures for different customers or customer groups
- Advanced account management - Create hierarchical user roles with various permission levels within a single company account
- Bulk ordering and reordering - Facilitate large-volume purchases and easy reordering options
- Quote management systems - Enable request for quote (RFQ) functionality with approval workflows
- Complex catalog management - Organize extensive product catalogs with multiple variations and custom attributes
- ERP and CRM integration - Seamless connection with your business systems for inventory, orders, and customer data
- Custom checkout flows - Tailored checkout processes that accommodate corporate purchasing policies
- Credit limit management - Set and monitor credit limits for different business customers
Arvid Nilsson: Complex B2B ecommerce made simple
Arvid Nilsson faced significant challenges with their ecommerce operation. They had over 100,000 products, needed integration with their SAP Business ByDesign ERP and C4 PIM system, and required customer-specific price lists.
We developed custom modules that connect their systems seamlessly, created a specialized checkout flow that matches their customers' purchasing process, and ensured their platform could handle high traffic volumes.
The results were dramatic - processes that previously took days, like indexing their massive product catalog, now complete in just 2 minutes. They now have real-time stock updates and can ship products much faster, which has transformed their business operations.
For this B2B e-commerce company with over 100,000 products, we created:
- Custom integration with ERP (SAP Business ByDesign) and PIM (C4)
- Custom checkout and order flow specific to their business model
- Customer-specific price lists for their varied client base
Optimized solution for handling high traffic and transaction volumes

A major wholesale distributor: B2B and B2C ecommerce integration
One of our largest Swedish clients operates a sophisticated B2B and B2C ecommerce platform built on Litium. This platform handles an extensive range of products across numerous categories and subcategories, from everyday items to specialty products.
We've integrated their ecommerce operations with their ERP system and several external services, creating a seamless flow of information across their business ecosystem. Our ongoing work includes optimization, new feature development, and maintenance of existing systems - always ensuring that improvements don't disrupt critical business operations.
This partnership demonstrates our ability to work with complex, multi-channel ecommerce businesses that have specific integration requirements and need ongoing technical support for growth.
We've implemented:
- Mobile app connected to their e-commerce platform
- Solutions for handling high traffic volumes and transactions
- Custom optimizations for page speed and A/B testing
- Automated scaling for peak business periods
Magnetlabbet: From technical issues to marketing success
Magnetlabbet approached us with a different set of problems. Their website was mostly hardcoded by their previous developer, making it difficult to add new content without technical help - even for simple text changes! They also needed a better checkout solution to improve conversion rates.
We migrated them to a more flexible system and implemented Klarna checkout for smoother payments. But our work didn't stop with technical improvements.
Our marketing team developed a comprehensive Google Ads search strategy that increased their paid conversions by an impressive 445%. We also established a foundation for SEO-optimized content, which resulted in an 82.6% increase in organic website traffic and 110% more organic conversions over the past year.
